CB12 BLOG


Breathing is fundamental to life. Mammals do it through their lungs, fish through gills, insects through traceae in their abdomen. Without this most important of automatic responses, we cannot survive. Whether consciously or subconsciously, its importance is with us every day and is even reflected in our language when we speak of seeking ‘breathing space’ or of ‘breathing life’ into a piece of writing or work of art.

Throughout history, the subject of breath has held special significance in philosophy, religion, mythology and literature.

 

Take a step back in time to the civilisation of Ancient Egypt and breath was inextricably associated with the concept of the 'soul'. The Egyptians believed this was composed of several parts, the 'Ka' or breath, which continued after death and remained in proximity to the earthly body , while another part commenced it spiritual journey. In Christianity, the first book of the Bible, Genesis, speaks of the 'breath of life', while in Hinduism, 'Atman' comes from Sanskrit meaning 'essence' or 'breath' .

Invisibility was once a popular theme in science fiction and fairy tales, with invisibility cloaks, invisible enemies, even invisible worlds featured in stories. But invisibility is not necessarily confined to fiction and in the 'real' world there are also a considerable number of 'invisible' things around us.

Body odour, bad breath & excessive sweating voted the top three dating turn-offs.

Bad breath (halitosis) tops the list of pre-date worries for Brits with over half (59%) worrying about it before a date, reveals new research by CB12. Adults in the UK are more concerned about the freshness of their breath before a date than their choice of outfit (52%), looking fat (45%) and body odour (43%).

Sweetness is a wonderful thing. We love it from an early age and often into old age! It is a treat and a temptation, but its appeal can mask a darker side. When it comes to dental health, sweetness can be a 'wolf in sheep's clothing', ready to wreak havoc.

The problem of bad breath, or halitosis, has plagued mankind for centuries. While it probably had little affect on the lives of our cavemen ancestors, modern social pressures can be very difficult to uphold when suffering from mal odorous breath.