TV star, Ferne McCann, is spearheading the new CB12 Show Stopping Confidence campaign to educate the nation on the little touches that help make you feel great inside and out, as new research reveals more than three quarters of Brits lack self-assurance! Shot by renowned fashion photographer David Oldham, the dazzling shots bring to life the meaning of Show Stopping Confidence in every situation!
Commenting on the campaign, Ferne says,
“Feeling good about yourself is all about rocking life and oozing confidence, whatever the situation. You don’t want to be worrying about the little things like if your breath is ok or if your hair is out of place.
Using CB12 mouthwash everyday means I have one less thing to think about, so I can focus on the important stuff like getting that amazing interview on the red carpet or presenting on live TV.”
The new research reveals that for both men and women, feeling comfortable in your own skin and not worrying about what other people think are the top two signs of being confident. And when it comes to giving yourself feel-good vibes, 46% of people like to get dressed up and over a third (36%) freshen up their breath for an instant boost.
As our CB12 ambassador, Ferne, like most of us, wants to look and feel at her best which means paying attention to the basics. Ferne needs to be confident in her breath whether she’s taking to the stage, getting close to her fellow colleagues or interviewing celebs. That way she can feel confident and just enjoy the limelight. We know the nation is in need of a helping hand, which is why together, we are unlocking the secrets behind show stopping confidence so you feel great 24/7.